Application areas and Business impacts
The agricultural sector is currently transforming, and this represents significant market opportunities. Novitek is targeting the market of smaller companies/households within farms and agricultural supply chain companies, equipment, machinery and sensor producers. The key is new digital services and system which utilize and share agricultural knowledge and data in order to create radical productivity and sustainability improvements. New fields such as: Smart agriculture, precision agriculture, integrated pest management, agrometeorological crop models, and planner, agricultural data science are growing market with enormous potential and a new ecosystem of businesses.
Precision Agriculture (PA)
PA and site-specific crop management (SSCM) is a farming management concept based on observing, measuring and responding to inter and intra-field variability in crops. This means that the farm field is managet not by constant application of fertilizer, chemicals all over the field, by in a variable rate corresponding to a detailed assessment of the need of each part of the field. In this way use of appliances and chemicals can be radically optimized with improved efficiency. Eg pesticide is only spayed on the part of the field that is infected. In all this leads to much higher resource efficiency, earnings and helps towards sustainability.
Farm automation, enabling automated data collection from weather stations, farm machinery, tractors, drones, and other field scouting, assessing soil and plant health. Farmers can precisely track the tractor with GPS and be sure to apply the correct amount of e.g. fertilizer or pesticide on the part of the field that is needing it. It is becoming apparent that the access of farm and field data is the key to carry out informed decision making and achieve radical improvements in agriculture. On longer terms, precision agriculture and agricultural data science is seen to be the next revolution in agriculture productivity and sustainability. Also leading to establishment of new agri-business supply chains and new business growth.